A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]
A sales goal A persona A job to be done Your company’s name Download HubSpot Sales Enablement Certification Exam Answers (PDF)