- A single leadership team over sales and marketing.
- Increased accountability between sales and marketing.
- Increased alignment between sales and marketing.
- Clearer goals for sales and for marketing.
Have individual sales reps take turns acting as content manager. Have the sales team send the marketing team the content they’ve already created. Have the sales team BCC the marketing team when they answer questions asked by prospects. Have your content manager interview members of the sales team. Download HubSpot Sales Enablement Certification Exam Answers […]
If The Leads Your Marketing Team Produces Are Consistently Low Quality, Which Of The Following Is The BEST Way To Improve Your Lead Quality?
Optimize your messaging to stop attracting the wrong people. Lower your lead qualification standards. Nurture the leads until they’re a better fit. Generate a higher number of leads so that more good-fit leads will be brought in. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
If Your Website Doesn’t Have Much Content To Attract Visitors, Which Of The Following Would Be The Best Content To Create First?
Articles that answer sales-related questions, such as how much your product costs. An “About Us”? page that describes the history of your company. General interest pieces that have broad appeal to your persona, even if the topics aren’t closely related to your product. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)