Revenue is a metric that’s easily understood by executive leaders. Revenue is a metric that marketing and sales can both contribute to. Translating the vision into a revenue goal makes the vision more concrete. Translating the vision into a revenue goal makes the vision easier to achieve. Download HubSpot Sales Enablement Certification Exam Answers (PDF)
A vision inspires long-term action, and goals track individual steps toward achieving that vision. Goals state what a company wants to accomplish, and a vision is a description of how those goals will be accomplished. Goals are used to measure performance internally, and a vision is the messaging used to communicate those goals externally. A vision is […]
An agreement between sales and marketing that requires certain actions from each team. A document that outlines the service marketing will provide to sales. A document that outlines the service sales will provide to marketing. A plan for marketing and sales to work together on content creation. Download HubSpot Sales Enablement Certification Exam Answers (PDF)