True Or False? You Should Create A Separate Hero Statement For Each Of Your Personas.

True Or False? You Should Invest In Keeping Your Technological Core In Place Long-Term, But You Can Experiment With Your Edge Technologies And Change Them Easily.

True — Although your core system can be changed, changing it frequently is complicated and can lead to confusion. But the edges are a great place to experiment and try new things. True — It’s impossible to change your technological core, but changing your edges is painless and should be done frequently. False — You […]

What Should Your Sales Team Do With Marketing Qualified Leads?

Reach out to help and answer questions. Try to close them before the “window of opportunity”? closes. Back off and let marketing handle the communication. Wait for them to raise their hands. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

In Most Companies, Which Department Produces The Most Content?

Sales Marketing Legal None of the above Download HubSpot Sales Enablement Certification Exam Answers (PDF)