True Or False? You Should Create A Separate Hero Statement For Each Of Your Personas.

It Is Important To Translate Your Vision Into A Revenue Goal For All Of The Following Reasons EXCEPT:

Revenue is a metric that’s easily understood by executive leaders. Revenue is a metric that marketing and sales can both contribute to. Translating the vision into a revenue goal makes the vision more concrete. Translating the vision into a revenue goal makes the vision easier to achieve. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following BEST Describes A Sales And Marketing Service-Level Agreement (SLA)?

An agreement between sales and marketing that requires certain actions from each team. A document that outlines the service marketing will provide to sales. A document that outlines the service sales will provide to marketing. A plan for marketing and sales to work together on content creation. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

The Internet Has Changed The Power Dynamics Between Buyers And Sellers. How Does Sales Enablement Help Businesses Use This Change To Their Advantage?

By helping sales teams focus on the prospects who are most interested in buying. By making the company’s outreach efforts harder to ignore. By making the business’s website more “mobile friendly.”? By increasing the volume of sales emails the company sends out. Download HubSpot Sales Enablement Certification Exam Answers (PDF)