You should base the design of your CTA on the following:

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

Blog Form Content strategy Email Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is the definition of segmentation?

Creating filters for your contacts based on similarities Creating a segment based on buyer personas Breaking up your contacts into smaller groups of similar people Creating a static list based on an imported list of contacts Download Hubspot Marketing Software Certification Exam Answers (PDF)

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page The core topic is featured in the image alt text Download Hubspot Marketing Software Certification Exam Answers (PDF)