A call-to-action button is also known as a:

You should base the design of your CTA on the following:

Your buyer persona’s preferences Your brand Accessibility A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What are the key components of a landing page?

Copy, form, content offer Headline, chatbot, form, video Headline, copy, form, image Copy, form, video, content Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)