A call-to-action button is also known as a:

What’s the difference between a form and a lead flow?

Experience — forms are inbound. Lead flows are outbound. Location — forms only exist on landing pages. Lead flows only exist on pillar pages. Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey. Experience — lead […]

What is a Twitter stream?

A contact list of followers you acquired from Twitter A data list of keywords to monitor that appears after uploading a list of your Twitter contacts A display of tweets that you developed in the social inbox to promote a specific campaign A display of tweets that match pre-defined, saved searches on specific criteria Download Hubspot Marketing […]

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

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