True or false? You can use your HubSpot CTAs in externally hosted content.

You should base the design of your CTA on the following:

Your buyer persona’s preferences Your brand Accessibility A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

Most organizations target how many buyer personas?

1–2 3–5 6–10 At least 10 Download Hubspot Marketing Software Certification Exam Answers (PDF)

When determining buyer personas, which type of information is most important to capture?

Psychographic information Demographic information Both are equal Your buyer personas are actual customers you’ve worked with. Download Hubspot Marketing Software Certification Exam Answers (PDF)