True or false? Lead flows are outbound.

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

What is the definition of contact management?

A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more A strategy […]

When should you ungate content?

Contextually — ungate content when it makes the most sense for your business. Always — forms are dead. Never — pillar pages are a fad. To gate or ungate is an illusion. Download Hubspot Marketing Software Certification Exam Answers (PDF)