Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

What is a lead flow?

A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

CMS CMC CRM CMR Download Hubspot Marketing Software Certification Exam Answers (PDF)