Fill In The Blanks: You Need To Figure Out Your _____ Before You Can Implement A _____.

What’s The Difference Between A Vision And A Goal?

A vision is a state of affairs you want to bring into being. A goal is a metric outcome you can check off a list. A goal is a vision with metrics attached to it. Goals are rigidly defined, while a vision is a vague aspiration. A vision is a long-term plan for an entire organization. A […]

You Tell Your Executive Team That Your Company Should Have A Content Manager, And They Ask, “Can’t Someone Take That On As A Side Project?”? How Should You Respond?

“That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”? “Yes, that would be best. Content management isn’t a full-time job.”? “No, if we can’t have a full-time content manager, we may as well not have a content manager at all.”? “Yes, but only if it’s a member of […]

True Or False? Inbound Means Creating Marketing And Sales That People Love By Providing Helpful Content And Resources That Attract People To You.

True False Download HubSpot Sales Enablement Certification Exam Answers (PDF)