Fill In The Blanks: You Need To Figure Out Your _____ Before You Can Implement A _____.

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]

What Is Sales Enablement?

The processes, content, and technology that help sales teams sell efficiently at a higher velocity. Any strategy that helps sales teams close more deals. The process of replacing your existing marketing functions with sales positions. All of the above. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Fill In The Blank: While Buyer Personas Help You Understand Who Your Customer Is, Jobs To Be Done Helps You Understand Your Customer’s _____.

motivations role job description point of view Download HubSpot Sales Enablement Certification Exam Answers (PDF)