True or false? You must set up a smart list in order to segment users by country.

How does contextual marketing help you create a good user experience?

It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevant to the user’s needs. It helps users find your website through their online searches. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.” “No. We cannot change the blog content because it is confusing to RSS readers.” “No. Search engines would […]

True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)