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HubSpot Contextual Marketing Certification

True or false? You must set up a smart list in order to segment users by country.

April 26, 2020Knowledge GlassComments Off on True or false? You must set up a smart list in order to segment users by country.
  • True
  • False

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Default content should be optimized for which group above all?

April 26, 2020Knowledge Glass

The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

How can contextual marketing help to make your website more accessible for your visitors?

April 26, 2020Knowledge Glass

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]

HubSpot Contextual Marketing Certification

What kind of users do you want to recruit for usability testing?

April 26, 2020Knowledge Glass

Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]

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When segmenting by lifecycle stage, what is the first thing to decide?
Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

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