Search Ads 360 Certification

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Sara TaylorComments Off on You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
  • They’re the price options for each route.
  • They’re the average price for each route.
  • They’re the highest price for each route.
  • They’re the lowest price for each route.

The correct answer is:

  • They’re the average price for each route.

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Search Ads 360 Certification

Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?

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By connecting their Google Ads account to Search Ads 360 By connecting their social media accounts to Search Ads 360 By connecting their Looker Studio account to Search Ads 360 By connecting their Google Analytics 4 account to Search Ads 360 The correct answer is: By connecting their social media accounts to Search Ads 360
Search Ads 360 Certification

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

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The number of clicks and conversions falls below the data requirements. Historical data is transferring to the new model created. The model was created during the bid strategies learning period. There are too many keywords included in the bid strategy. The correct answer is: The number of clicks and conversions falls below the data requirements.
Search Ads 360 Certification

The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?

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Return on investment (ROI) Impression share Total number of clicks Return on ad spend (ROAS) The correct answer is: Impression share