Your customer wants your product to reflect what they believe about the world. You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do. By researching the job your product does, you’ll better understand the identity of your customer. By researching your customer’s personal identity, you’ll […]
From the very first moment someone interacts with your business From the moment they become a customer to delight them into promoters At the beginning of the sales process After they have used your product or service Download HubSpot Inbound Certification Exam Answers (PDF)
What actions have happened prior to this point What activities brought someone to this point What your product/service best attributes are What type of question is being asked, and how the prior actions and activities influenced the current situation Download HubSpot Inbound Certification Exam Answers (PDF)