They’re service level agreement (SLA) when serving people who match that persona. The percentage of your customer base represented by that persona. The persona’s full contact information and purchasing history so they know how to respond to service calls from them. The parts of your offering that the persona likes most and least. Download HubSpot […]
The number of people represented by that persona that they need to bring to the website each month. How the persona finds answers to problems, and how they prefer to be communicated with. The persona’s first name and email address so they can be sent personalized marketing emails. The size of the target market represented […]