It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.” “That’s not a good idea. The more focus our blog can have the better. We need to decide between company news, service, and […]
The active research process someone goes through leading up to a purchase. The process by which an anonymous visitor becomes a known lead. Unnecessary for inbound marketing. The process of separating your contacts into smaller groups of similar profiles. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)