Google Ads Measurement Answers

Why might you want to import Google Analytics conversions to Google Ads?

Sara TaylorComments Off on Why might you want to import Google Analytics conversions to Google Ads?
  • To provide Google Ads access to data that helps optimize bids
  • To view historical data from before the import
  • To let first-party data be sent from websites
  • To link accounts in Google Analytics without auto-tagging

The correct answer is:

  • To provide Google Ads access to data that helps optimize bids

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Google Ads Measurement Answers

To learn how often an ad click or other ad interaction leads to a conversion, on average, what metric would you use?

Sara Taylor

You’d use conversion value-per-click. You’d use conversion value-per-cost. You’d use conversion rate. You’d use cost-per-conversion. The correct answer is: You’d use conversion rate.
Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara Taylor

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]
Google Ads Measurement Answers

How does data-driven attribution work?

Sara Taylor

It uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. It leverages an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. It credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. It prioritizes specific touchpoints […]