Search Ads 360 Certification

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

Sara TaylorComments Off on While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
  • You should set up return on investment (ROI).
  • You should set up return on ad spend (ROAS).
  • You should set up impression share.
  • You should set up total number of clicks.

The correct answer is:

  • You should set up impression share.

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Search Ads 360 Certification

You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?

Sara Taylor

You should use budget bid strategies for clicks. You should use target cost-per-acquisition (tCPA). You should use target return on ad spend (tROAS). You should use budget bid strategies for conversions. The correct answer is: You should use budget bid strategies for conversions.
Search Ads 360 Certification

If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

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During weeks two to three During week one During week four During weeks six to eight The correct answer is: During week one
Search Ads 360 Certification

You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

Sara Taylor

They’re the price options for each route. They’re the average price for each route. They’re the highest price for each route. They’re the lowest price for each route. The correct answer is: They’re the average price for each route.