Search Ads 360 Certification

While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?

Sara TaylorComments Off on While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
  • You should set up return on investment (ROI).
  • You should set up return on ad spend (ROAS).
  • You should set up impression share.
  • You should set up total number of clicks.

The correct answer is:

  • You should set up impression share.

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Search Ads 360 Certification

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

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You’d use custom formula and custom labels. You’d use custom formula and custom conversion. You’d use custom dimension and custom formula. You’d use custom conversion and custom labels. The correct answer is: You’d use custom formula and custom conversion.
Search Ads 360 Certification

Search Ads 360 can integrate with which of the following Google products?

Sara Taylor

It can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query. It can integrate with Display & Video 360, Campaign Manager 360, Gmail, Looker Studio, and Tag Manager. It can integrate with Display & Video 360, Campaign Manager 360, YouTube, Looker Studio, and Big Query. It can […]
Search Ads 360 Certification

You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?

Sara Taylor

They should use custom formula and custom conversion. They should use custom dimension and custom formula. They should use custom formula and custom labels. They should use custom conversion and custom labels. The correct answer is: They should use custom formula and custom conversion.