Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex? By showing his ad to people searching for related information about helmets. By linking to Alex’s ad from related social-media groups. By displaying Alex’s ad on a […]
Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]
The campaign could improve up to 25% by following the listed recommendations. The campaign is performing 25% under budget. The campaign is performing better than 75% of all search campaigns. The campaign needs a 75% improvement to be fully optimized. The correct answer is: The campaign could improve up to 25% by following the listed […]
