UTM parameters are bite-sized databases split data into to streamline storage, management, and reporting. UTM parameters are tags you can add to the end of the URLs of your marketing or promotional efforts. UTM parameters track an output of something that has already happened. UTM parameters are buttons you put on your site to encourage […]
Service analytics has out-of-the-box reports; the report builder requires you to build every report from scratch. The report builder has out-of-the-box reports; service analytics requires you to build every report from scratch. Service analytics has in-depth reports; the report builder has more generalized reports. Service analytics is generally for managers; report builder is for reps. […]