Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

What is one tactic to ensure success in community building?

Focusing exclusively on high-value members Limiting discussions to the brand’s products or services only Encouraging trolls to stimulate debates Responding quickly to first-time posters The correct answer is: Responding quickly to first-time posters.  

True or false? The success of an agency’s efforts should be measured by how many posts they can generate for your social media platforms.

True False The correct answer is: False.  

Which of the following is NOT a reason why a business might build a social media community?

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.