Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

In the context of digital marketing, what is zero-party data?

Data collected by third-party companies Data gathered through cookies while a user visits a website Data voluntarily shared by a customer with a brand Information you didn’t collect yourself, but are using secondhand The correct answer is: Data voluntarily shared by a customer with a brand.  

True or false? Most short-form videos are filmed horizontally.

True False The correct answer is: False.  

True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.

True False The correct answer is: True