Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

According to Jamal Meneide, which part of a short-form video is the most important?

The buildup The climax The hook The call-to-action The correct answer is: The hook.  

You’re part of a team at your company that’s responsible for setting up an online community. While creating the strategy, one of your colleagues argues that considering an exit plan is unnecessary and a waste of time. How do you respond?

Agree with them, focusing energy on building the community instead. Suggest that an exit plan isn’t necessary if the community remains small and easily manageable. Argue that an exit plan is a critical part of the strategy, as it helps prepare for potential changes in the future, including dissolution of the community if necessary. Suggest […]

Select all that apply. What is a benefit of filming videos with a smartphone for social media content?

The videos appear less professional. It’s more difficult for transferring and editing videos. Filming can only be done in a studio setting. The videos appear more authentic. They can be easily transferred and edited on the same device. The correct answer is: The videos appear less professional. The videos appear more authentic. They can be […]