Which type of marketing is characterized by targeting ads based on current events that customers may be interested in?

What is one of the potential benefits of using second-party data in advertising?

It can give a new perspective on customers. It allows tracking user behavior across different websites. It provides data without the need for customer involvement. It helps target based on location. The correct answer is: It can give a new perspective on customers.  

What is NOT a way to collaborate with micro-influencers for social commerce campaigns?

Offer exclusive discounts to their audience Request they create sponsored posts Invite them to take over your social media channels Encouraging them to create content outside of brand guidelines The correct answer is: Encouraging them to create content outside of brand guidelines.  

What should a brand consider if it’s unsure whether to create a community or if it lacks the resources for a community team?

Abandoning the community idea altogether Reducing the scale of the community Aligning with or partnering with existing communities Paying influencers to run the community The correct answer is: Aligning with or partnering with existing communities.