Which TrueView ad format is optimized for product awareness?

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways. Promise a deal, argue for value, and make an appeal or demand. Use the psychology of viewer, power of recall, and proper time for action. Download Google Ads Video Certification Exam Answers (PDF)

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

TrueView discovery ads TrueView for reach ads TrueView outstream ads TrueView for action ads Download Google Ads Video Certification Exam Answers (PDF)

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)