Which Targeting Option Is Best For Achieving Brand Awareness?

Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

Search Shopping Display Video Download Google Ads Display Certification Exam Answers (PDF)

How does Google Display Ads drive results every day for thousands of advertisers?

It combines search, shopping, and image ads to create the most relevant ads across the web. Its ability to automatically set marketing objectives influences how campaigns perform and how visible ads are. Its technology bundles together all the pillars of a campaign to help isolate valuable audiences. Its real-time view of context and behavior across the web […]

Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?

Demographic targeting Custom Intent audiences Dynamic remarketing Affinity Audiences Download Google Ads Display Certification Exam Answers (PDF)