Which Targeting Option Is Best For Achieving Brand Awareness?

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?

It places Mandy’s ads against the most relevant content by using best-in-class intent signals. It makes it possible for her customers to purchase art supplies directly from within her ads. It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies. Its Google Display Ads measurable performance […]

What Two Types Of Remarketing Can Be Used On Google Display Ads?

Custom remarketing Dynamic remarketing Email remarketing Standard remarketing Download Google Ads Display Certification Exam Answers (PDF)

Smart Display campaigns use full automation to optimize and automate nearly all aspects of your Display campaigns. All you have to do is provide a few inputs. What can a user input in a Smart Display campaign?

All channels they wish to target A maximum conversion number Keyword bids and modifiers The images they wish to use Download Google Ads Display Certification Exam Answers (PDF)