Which Targeting Option Is Best For Influencing Consideration?

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]

True Or False? Affinity Audiences Allows Advertisers To Reach People Who’re Actively Researching And Intending To Buy The Products Or Services They Offer.

True False Download Google Ads Display Certification Exam Answers (PDF)

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Cost-effective: Get more conversions at a similar cost-per-acquisition. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Insight: Provides more robust industry data than other ad formats. Guidance: Gives instruction to […]