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Google Ads Video Answers

Which statement is true about Bumper ads?

April 6, 2020Knowledge GlassComments Off on Which statement is true about Bumper ads?
  • They’re a 15-second, skippable, in-stream ad format.
  • They’re bought on a cost-per-view basis.
  • They run outside of a video stream.
  • They can be purchased through Google Ads or Google Preferred. 

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

April 6, 2020Knowledge Glass

Leverage the power of audio in your ads to lift brand awareness. Use video shots from movies and television shows to get attention. Force a user into a sign-up or e-mail capture to exit the ad display. Film ads that have a depressing emotional factor to gain sympathy. Increase your ad’s pacing to capture attention and keep it longer. […]

Google Ads Video Answers

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

April 6, 2020Knowledge Glass

Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

April 6, 2020April 6, 2020Knowledge Glass

The watch time report The view retention report The version view report The demographic report Download Google Ads Video Certification Exam Answers (PDF)

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Which statement is true about Bumper ads?
Which statement is true about Bumper ads?

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