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Google Ads Video Answers

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s awareness ad formats uses a skippable in-stream format?
  • Video masthead
  • TrueView for reach
  • Outstream video
  • Bumper ads

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

April 6, 2020Knowledge Glass

The follow-up storytelling method The tease, amplify, echo method The direct-shot storytelling method The answer/user/question method Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

January 27, 2021Knowledge Glass

TrueView discovery TrueView for action TrueView for reach TrueView in-stream Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

April 6, 2020Knowledge Glass

In highly engaged moments when her audience is at home, not distracted by the world around them. In highly engaged moments when her audience needs YouTube content that’s general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. Download Google Ads Video Certification Exam […]

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Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

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