Which of YouTube’s awareness ad formats uses a skippable in-stream format?

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

People who’ve already spent time searching for products or services like yours on Google Search People who’ve already engaged with your business, but didn’t convert when they had the chance People who are actively researching your business and its specific products and/or services People with a similar profile to the customers you currently target, or […]

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?

App downloads, tours, website LAN, and app user permissions Calculations, returns, website SSL, and app store visits Keywords, places, website URLs, and app downloads Preferences, visits, website FTP, and total app updates Download Google Ads Video Certification Exam Answers (PDF)

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)