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Google Ads Video Answers

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

April 6, 2020Knowledge GlassComments Off on Which of YouTube’s awareness ad formats uses a skippable in-stream format?
  • Video masthead
  • TrueView for reach
  • Outstream video
  • Bumper ads

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

April 6, 2020April 6, 2020Knowledge Glass

People who recently had a baby People who are subscribed to channels about cars People who frequent outdoor product stores People who are searching for dog food on shopping sites Life Event (1) Custom Affinity audiences (2) Consumer Patterns (3) In-Market audiences (4) Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What’s the three-step process for creating a Customer Match audience?

January 28, 2021Knowledge Glass

Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Parse data, format files, and create reports Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

What’s a key benefit of TrueView in-stream?

April 6, 2020Knowledge Glass

It optimizes for highly efficient reach. It optimizes for impressions instead of views. Its billing method is based on target CPM. It helps advertisers maximize views. Download Google Ads Video Certification Exam Answers (PDF)

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Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

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