Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

To an owner or administrator, what is a functional benefit of having an online store?

It collects the addresses of your online store visitors It provides a backend system with order management It provides a quicker checkout process than a physical store It allows you to feature more sales and discounts than a physical store Download Google Digital Garage Certification Exam Answers (PDF)

Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?

Pay people to link back to your site Write some great content they will find useful Ensure your staff link back to your site Link to them first, regardless of whether they have anything interesting on their site Download Google Digital Garage Certification Exam Answers (PDF)

If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)