The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]
True – Even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with. True – If you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company. False – Not […]
View the journey from the buyer’s perspective and focus on the tasks they need to accomplish Set goals based on the commission you want to earn this month Don’t push people. If a prospect is moving slowly, move on to someone else. Follow up multiple times a day Download HubSpot Inbound Certification Exam Answers (PDF)
