The number of people represented by that persona that they need to bring to the website each month How the persona finds answers to problems and how they prefer to be communicated with The persona’s first name and email address so that they can be sent personalized marketing emails The size of the target market […]
True – You need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained. True – Having more than one person involved in the creation process can lead to inconsistencies within a single persona. False – If one person […]