Which Of The Following Is NOT A Lead Nurturing Tactic?

What Is The Relationship Between The Inbound Methodology And The Concept Of A Flywheel?

The inbound methodology has arrows to show the direction your flywheel should spin. The inbound methodology is round to help you visualize your company as a flywheel. The only way to make your company operate like a flywheel is to use inbound techniques. The inbound methodology represents a funnel that exists in one part of […]

Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?

Because flywheels were only recently invented, but funnels have been around for much longer. Because funnels are powered by gravity, just as businesses are anchored by revenue. Because companies that don’t use the inbound methodology are inherently funnel-shaped. Because many business charts show conversion rates, and those charts are often shaped like a funnel. Download HubSpot […]

What Are The Steps Of Conversion Optimization?

Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data. Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data. Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective. Form a hypothesis, analyze your data, establish your baseline, […]