Which Of The Following Is NOT A Lead Nurturing Tactic?

Who At Your Company Will Buyer Personas Most Benefit?

The marketing department, because buyer personas are primarily a marketing tool. The sales team, because buyer personas are primarily meant for qualifying leads. All customer-facing teams, because a good buyer persona can provide value to marketing, sales, and services. Executive leadership, because a good buyer persona will rally the company around the leadership’s vision of […]

True Or False? Every Business Exists Primarily To Create Profits?

True – A business might have other goals it wants to achieve, but its leaders must be focused on profits first in order to achieve those other goals. True – A business only exists to create profits for the people it employs. False – Although most businesses have to generate profits in order to sustain […]

Why Do The Inbound Principles Exist?

The principles define inbound The principles can be used instead of the methodology The principles connect the methodology with the resources of inbound The principles are aspirational goals Download HubSpot Inbound Certification Exam Answers (PDF)