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HubSpot Inbound Certification

Which Of The Following Is NOT A Key Part Of A Company’s Culture?

April 14, 2020Knowledge GlassComments Off on Which Of The Following Is NOT A Key Part Of A Company’s Culture?
  • The company’s mission
  • The company’s values
  • What customers say about the company
  • The way employees behave when unsupervised

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HubSpot Inbound Certification

What Is The Three Horizon Framework?

April 14, 2020Knowledge Glass

The three horizon framework is a way to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term. The three horizon framework is the sun’s relative position to the earth at any point of day. The three horizon framework is a way to allocate stock in your business’ investment portfolio. The three horizon framework is a […]

HubSpot Inbound Certification

What Kinds Of Information Does Your Sales Team Likely Need Included In Each Persona?

April 14, 2020Knowledge Glass

The size of the target market represented by each persona. The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation. The goals and challenges the persona typically has that your product can help with. They’re quota for the number of sales they need to […]

HubSpot Inbound Certification

Who Should Be Involved In Creating Your Buyer Personas?

April 14, 2020Knowledge Glass

Marketing should create your buyer personas because they have the most data about prospects. Services should create your personas because they have the most data about customers. Your executive leadership should create your buyer personas because they best understand the company vision. Anybody who interacts with your customers, directly or indirectly, should be invited to […]

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If A Salesperson Is Speaking With A Specific Person And Discovers That The Person Doesn’t Exactly Match Their Assigned Persona, What Should The Salesperson Do?
When You Use Jobs Theory To Develop A Timeline Of Events, Where Does That Timeline Start?

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  • True or false? When connecting your email to help desk, you should connect your personal email.
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  • Select all that apply. AI allows you to do which of the following in your help desk?
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