Which Of The Following Factors Wouldn’t Change An Account’s Optimization Score?

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

His ads are automatically generated from Google’s content providers, matching his website’s data feeds to the most relevant images and descriptions available. His ads can be manually built using his custom-sized headlines, descriptions, logos, and images His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation. […]

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)

While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding Because users […]