- Manual CPC
- Maximize conversion value
- Maximize conversion value with target ROAS
- Target impression share
The correct answer is:
- Maximize conversion value
- Maximize conversion value with target ROAS
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Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
Tim searches for “best skateboards”. Tim scans the search results. Tim launches a Google Search ad. Tim browses different skateboards on the website he navigated to. Tim makes a purchase from the website he navigated to. Download Google Ads Search Certification Exam Answers (PDF)
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?
More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Download Google Ads Search Certification Exam Answers (PDF)
Steven is an advertising executive at a large auto parts company. He uses his Google Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?
Make use of the expanded daily update frequency Stay focused on certain keywords Receive information on general trends Apply recommendations across multiple layers of his advertising strategy Or Receive daily updates on average position Receive tailor-made auction insights Easily prioritize across the different optimization opportunities Receive information on general trends