Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session Hit Product User Download Google Analytics Individual Certification Exam Answers (PDF)

What feature is required to track customer search terms on a website?

Site Search Data Import Enhanced Ecommerce Search filters Download Google Analytics Individual Certification Exam Answers (PDF)

What is the “Bounce Rate” in Google Analytics?

Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)