Google Analytics Individual Certification

What is the “Bounce Rate” in Google Analytics?

Knowledge GlassComments Off on What is the “Bounce Rate” in Google Analytics?
  • Percentage of sessions in which a user exits from a homepage
  • Percentage of total site exits
  • Percentage of visits when a user landed on a website and exited without any interactions
  • Number of times users returned to a website in a given time period

Download Google Analytics Individual Certification Exam Answers (PDF)

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Google Analytics Individual Certification

Custom Dimensions can be used as what?

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Secondary dimensions in Custom Reports Primary dimensions in Custom Reports Secondary dimensions in Standard reports All of the above Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

What is not a benefit of using segments to analyze data?

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Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)
Google Analytics Individual Certification

What feature is required to collect the number of comments users posted to a web page?

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Custom Metric Custom Channel Groupings Custom Dimension Calculated Metric Download Google Analytics Individual Certification Exam Answers (PDF)