- utm_source
- utm_medium
- utm_adgroup
- utm_content
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What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments Permanently modify the data in a view Compare behavior metrics for groups of users like Converters vs non Converters Analyze users by single or multi-session conditions Download Google Analytics Individual Certification Exam Answers (PDF)
What data is Google Analytics Goals unable to track?
Making a purchase Watching a video Customer’s lifetime value Signing up for a newsletter Download Google Analytics Individual Certification Exam Answers (PDF)
To view accurate data in a Custom Report, what action should be avoided?
Create a report with Custom Metrics Use a Custom Dimension as a primary dimension Pair metrics and dimensions of different scopes Use multiple dimensions together in the same report Download Google Analytics Individual Certification Exam Answers (PDF)