What feature is required to track customer search terms on a website?

What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report Behavior > New vs returning report Behavior > Frequency and Recency report Interests > Affinity categories report Download Google Analytics Individual Certification Exam Answers (PDF)

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Multi-Channel Funnels Channel Groupings Attribution modeling Conversion tracking Download Google Analytics Individual Certification Exam Answers (PDF)

Filters let you include, exclude, or modify the data you collect in a view.

True False Download Google Analytics Individual Certification Exam Answers (PDF)