What feature is required to track customer search terms on a website?

What asset is used to build a remarketing list?

Custom Segment Custom Dimension Custom Metric Custom Report Download Google Analytics Individual Certification Exam Answers (PDF)

What report provides data on how specific sections of a website performed?

Top Events report Frequency and Recency report Location report Content Drilldown report Download Google Analytics Individual Certification Exam Answers (PDF)

What is a “metric” in Google Analytics?

 The numbers in a data set often paired with dimensions.  A segment of data separated out in a report for comparison.  A dimension that can help you analyze site performance.  The dates in your date range. Download Google Analytics Individual Certification Exam Answers (PDF)