Which framework should you use to assess fit with a prospect?

The inbound sales framework includes the following stages:

Open, connect, explore, close Identify, connect, explore, advise Attract, convert, explore, delight Identify, convert, explore, close Download HubSpot Solutions Partner Certification Exam Answers (PDF)

You open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?

After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find someone at the prospect’s company you know personally and reference their name. Don’t make any changes, this sound bite follows all of the best practices. Download HubSpot Solutions Partner Certification Exam Answers (PDF)

You’re talking with a prospect and you spend most of the conversation asking questions to understand their situation and to see if you can help. Which of the following guiding principles does this highlight?

Stop pitching and aim to help. Differentiate and target. Emphasize the inbound methodology. The inbound sales framework. Download HubSpot Solutions Partner Certification Exam Answers (PDF)