Which distribution channels allow you the most control over your content? Select all that apply.

Fill in the blank. Explicit segmentation is synonymous with ______.

Behavioral marketing Strategy Correlation Causation Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

True or false: If neither variation in an A/B is statistically better, you pick the variation you like best and proceed to make the change.

True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Why should you curate a buyer persona story?

It’s easier for your employees to remember your persona It humanizes your persona to your employees It allows your employees to easily find commonalities when speaking to customers All of the above Download HubSpot Inbound Marketing Certification Exam Answers (PDF)