Google Ads Video Answers

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

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  • Target cost-per-lead (tCPL)
  • Target cost-per-view (eCPV)
  • Target cost-per-click (CPC)
  • Target-cost-per-acquisition (tCPA)

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Google Ads Video Answers

What information can YouTube Analytics provide about where people are watching your videos?

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Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)

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Offers effective Search ads for their audience Offers audience insights and advanced tools to help create impactful campaigns Offers audience engagement and attention Has the world’s largest digital asset library Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

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Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms. Users choose YouTube for rich and diverse content. Download Google Ads Video Certification Exam Answers (PDF)