Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Past purchases Music preference Homeownership status Device type Household income Download Google Ads Video Certification Exam Answers (PDF)

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

Unique reach Ad recall Online conversions Purchase intent Download Google Ads Video Certification Exam Answers (PDF)

What’s a key benefit of bumper ads?

High audience attention Reach to outside sites High signal value Low skip rate Download Google Ads Video Certification Exam Answers (PDF)