Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

Parse data, format files, and create reports Upload data, match the data, and create audience lists Create fields, file translation, and input customer roles Categorize inputs, distribute values, and assign traits Download Google Ads Video Certification Exam Answers (PDF)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

People who recently had a baby People who are subscribed to channels about cars People who frequent outdoor product stores People who are searching for dog food on shopping sites Life Event (1) Custom Affinity audiences (2) Consumer Patterns (3) In-Market audiences (4) Download Google Ads Video Certification Exam Answers (PDF)

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Only use your TV ad to make a bumper. Build for large screens. Budget time to establish the ad and stick the landing. Focus on a single, simple purpose. Download Google Ads Video Certification Exam Answers (PDF)