Which ad format is available on a Smart Shopping campaign but not a Standard Shopping campaign?

You are advising someone on the difference between Smart shopping campaigns and Standard Shopping campaigns. Which of these statements could you use to accurately convey Smart shopping campaigns’ benefits?

Smart Shopping campaigns can help you find and reach audiences across Google by creating a campaign for each channel. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Smart Shopping campaigns can help you find and reach audiences across Shopping and […]

When should you expect to pay for a Shopping ad?

After someone buys something on the site After someone clicks on your ad and lands on the site After someone searches for your item After someone views your ad without engaging Download Google Shopping Ads Certification Exam Answers (PDF)  

What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]