Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, when the recent conversion was in an email. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevant to the user’s needs. It helps users find your website through their online searches. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)