Google Ads Search Certification Answers

When should you use Remarketing Lists for Search Ads?

Knowledge GlassComments Off on When should you use Remarketing Lists for Search Ads?
  • To identify loyal customers and expand the reach to those that resemble your customers
  • To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  • To reach people, based on advanced demographic criteria
  • To reach people who have already engaged with your website in the past

Download Google Ads Search Certification Exam Answers (PDF)

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Google Ads Search Certification Answers

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Knowledge Glass

Adding more specifics to the ad. Tweaking the speed of your website. Decreasing the bid for the ad. Cloning the ad multiple times. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

What two things are types of value-based Smart Bidding strategies?

Sara Taylor

Maximize conversion value Target impression share Manual CPC Maximize conversion value with target ROAS The correct answer is: Maximize conversion value Maximize conversion value with target ROAS
Google Ads Search Certification Answers

Which is required for an ad to be served to a user?

Knowledge Glass

The keywords must be relevant to the search term. The search terms must be unique to a company. The keywords must be unique to only one campaign. The keywords must be listed in all ad groups for a company. Download Google Ads Search Certification Exam Answers (PDF)