True or false? No sales process is perfect.

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

Target Return On Ad Spend (tROAS) Maximize Clicks Enhanced CPC Manual Max CPC Download Google Shopping Ads Certification Exam Answers (PDF)  

Fill in the blank: The secret to success when deploying friction intentionally is to make sure the amount of friction matches ______.

the amount of force the potential revenue the level of value the amount of effort Download HubSpot Revenue Operations Certification Exam Answers (PDF)  

What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two.

Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. […]