When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

A robust social media plan includes which of the following?

A list of content that mimics competitor content All of your online business goals A long-term schedule identifying when to post content A list of friends who can post on the accounts Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following factors should you consider when optimising your website for search engines?

Colour scheme Recycled content Inspiring business name Site popularity Download Google Digital Garage Certification Exam Answers (PDF)

When considering how mobile users will search for your business, which types of keywords should you focus on?

Long tail keywords Shorter keywords and phrases Longer keywords and phrases Exact match keywords Download Google Digital Garage Certification Exam Answers (PDF)