When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Use images direct from the internet to ensure accurate file size Use images direct from the original manufacturer Ensure images are of a high quality Use detailed descriptions instead of images to help search engines Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is an accurate definition of what a content marketing campaign involves?

Creating and posting content ad-hoc when you have the time The creation of time-sensitive content that can be published through various channels Regularly emailing customers with news about a business’s products or services The creation and promotion of online materials with the goal of increasing interest in a product or service Download Google Digital Garage Certification Exam Answers (PDF)