When designing your navigation, your primary objective should be to include keywords for search engines.

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]

Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

Appealing Intuitive Consistent Enjoyable Accessible Useful Download Hubspot Contextual Marketing Certification Exam Answers (PDF)