When designing your navigation, your primary objective should be to include keywords for search engines.

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

What do you learn from a content audit?

How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re getting to each piece of content. How each piece of content is mapped to the buyer’s journey. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?

The image The landing page copy The questions on the form The redirect page Download Hubspot Contextual Marketing Certification Exam Answers (PDF)