When designing your navigation, your primary objective should be to include keywords for search engines.

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

In order to create a good user experience, simplicity is an important consideration for the website’s appeal.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)