When designing your navigation, your primary objective should be to include keywords for search engines.

The ABC Marketing Agency has become an international business and you now need a Portuguese version of your website as soon as possible. Your boss Sam asks you to create the second website using smart content. Why is this not the best approach?

Because you can’t target more than one language at a time. Because search engines won’t see the Portuguese content. Because you can’t apply smart content to change the form language on your landing pages. Because search engines will index both languages resulting in confusing search results Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which lifecycle stage should the default website content be geared towards?

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer Download Hubspot Contextual Marketing Certification Exam Answers (PDF)