Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

Because local users tend to use their mobile devices when they’re out of the house Because mobiles will replace desktop computers Because all online users browse on mobile devices these days Because marketing for mobile is more cost effective Download Google Digital Garage Certification Exam Answers (PDF)

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

Sending flyers with your web address to customers Creating a business listing in online local directories Increasing print and billboard advertising Building a team of digital advertising experts Download Google Digital Garage Certification Exam Answers (PDF)

When Looking To Optimise The Performance Of A Website To Improve Its Search Engine Ranking, Using ‘Long Tail Keyword Terms’ In Your SEO Plan Often Allows You To…

Outrank lots of larger, more established companies Find more opportunities See more traffic than short tail keywords Perform better on social media Download Google Digital Garage Certification Exam Answers (PDF)