Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _______ and to convince’.

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

Getting a free ‘taster’ of one of your products when they sign up to receive emails Listening to an audio file that auto plays whenever someone visits your site Browsing your product pages and reviewing the Frequently Asked Questions page Reading the terms and conditions for your products on your site Download Google Digital Garage […]

When Trying To Promote Your Business Locally, What Three Key Bits Of Information Should Be Present In Your Directory Listing?

Business name, address, phone number Personal name, business name, postcode Name, PO box, freephone number Business name, CEO, company registration number Download Google Digital Garage Certification Exam Answers (PDF)

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)