Google Ads Search Certification Answers

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

Sara TaylorComments Off on When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
  • It could lower the cost-per-click by 40% or more.
  • It could help the ad get a higher placement on the Ad Rank.
  • It could increase the cost-per-click for the advertiser.
  • It could help the advertiser receive more bids in the auction.

The correct answer is:

  • It could help the ad get a higher placement on the Ad Rank.

 

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Google Ads Search Certification Answers

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

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More followers on the store’s social media presence. Getting more customers to learn about his products. More online sales through Reggie’s online store. E-mail sign-ups from people interested in a healthy lifestyle. Download Google Ads Search Certification Exam Answers (PDF)
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Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

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Learning granular insights regarding her search network performance Receiving automatically-generated keyword and ad content suggestions Delivering a customized message to the right user at the correct bid Getting suggestions on the best automated bid strategies for her campaigns Download Google Ads Search Certification Exam Answers (PDF)
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Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

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Because not bidding efficiently can make you miss valuable conversions Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device Because the customer journey has become more complex and bids should therefore be based on general user behavior. Because the right bid can often […]