Google Ads Search Certification Answers

When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?

Sara TaylorComments Off on When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
  • It could lower the cost-per-click by 40% or more.
  • It could help the ad get a higher placement on the Ad Rank.
  • It could increase the cost-per-click for the advertiser.
  • It could help the advertiser receive more bids in the auction.

The correct answer is:

  • It could help the ad get a higher placement on the Ad Rank.

 

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Google Ads Search Certification Answers

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?

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Maximize clicks Target impression share Target return on ad spend (tROAS) Target cost-per-acquisition (tCPA) Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

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Location targeting is not decided by machine learning. Machine learning will choose an ad schedule for campaigns without her input. Machine learning will choose the keywords used to serve her ads to users. Machine learning helps her set the appropriate bid for each and every auction. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Sara Taylor

Creating ads that pertain to the keywords. Having a clear and simple landing page. Creating ads likely to get clicks. Raising the bid amount. The correct answer is: Raising the bid amount.