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Google Ads Video Answers

What’s a key benefit of bumper ads?

April 6, 2020Knowledge GlassComments Off on What’s a key benefit of bumper ads?
  • High audience attention
  • Reach to outside sites
  • High signal value
  • Low skip rate

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

April 6, 2020Knowledge Glass

Custom Affinity Program Candidate Detailed Demographic Determinant List Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

April 6, 2020Knowledge Glass

People who read reviews on car stereos People who frequently go on cruises People who have recently retired People who answer forum questions about horses Custom Affinity audiences (4) In-Market audiences (1) Consumer Patterns (2) Life Event (3) Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but she’s not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

January 28, 2021Knowledge Glass

Target conversion share Min cost-per-conversion Target cost-per-conversion Max Conversions Download Google Ads Video Certification Exam Answers (PDF)

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What’s a key benefit of TrueView for reach?
What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

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