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Google Ads Video Answers

What’s a key benefit of bumper ads?

April 6, 2020Knowledge GlassComments Off on What’s a key benefit of bumper ads?
  • High audience attention
  • Reach to outside sites
  • High signal value
  • Low skip rate

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

April 6, 2020Knowledge Glass

Ads that include the product on-screen had higher ad recall. Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall. Text slides, subtitles, and voiceovers are associated with higher brand awareness. Six-second ads on YouTube […]

Google Ads Video Answers

What are the tested benefits of bumper ads?

April 6, 2020Knowledge Glass

Bumper ads are half the cost, easier to create, and they last forever. Bumper ads are auto-generated, run in all languages, and guarantee results. Bumper ads are effective, efficient, and help businesses reach new people. Bumper ads have higher resolution, faster load times, and more impressions. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

What information can YouTube Analytics provide about where people are watching your videos?

April 6, 2020Knowledge Glass

Engagement and drop-off Bounce rate and sessions Traffic source and device Date of visit and restarts Download Google Ads Video Certification Exam Answers (PDF)

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What’s a key benefit of TrueView for reach?
What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

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