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Google Ads Video Answers

What’s a key benefit of bumper ads?

April 6, 2020Knowledge GlassComments Off on What’s a key benefit of bumper ads?
  • High audience attention
  • Reach to outside sites
  • High signal value
  • Low skip rate

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

April 6, 2020Knowledge Glass

YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery. YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups. Download […]

Google Ads Video Answers

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

April 6, 2020Knowledge Glass

By reaching people based on where they shop or eat. By reaching people who are subscribed to channels related to their products. By reaching people who are performing searches on the advertiser’s products. By reaching people who have recently experienced a major change in their lifestyle. Download Google Ads Video Certification Exam Answers (PDF)

Google Ads Video Answers

Which marketer would be an ideal client for TrueView for action?

April 6, 2020Knowledge Glass

A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. A company that uses Target ROAS (return on ad spend) bidding and wants to make sure […]

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What’s a key benefit of TrueView for reach?
What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

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