What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?

Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?

They began the evaluation between one to two weeks. They didn’t make optimizations or adjustments post-bid strategy launch. They reviewed performance data after conversion delay cycles passed. They began the evaluation after week four. The correct answer is: They began the evaluation between one to two weeks.

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.

If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?

Across the manager level Across all account levels Across the submanager level Across client accounts The correct answer is: Across all account levels