Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara TaylorComments Off on What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
  • Expanded text ads can help achieve this goal.
  • Responsive search ads can help achieve this goal.
  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

The correct answer is:

  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

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Google Ads Search Certification Answers

Brenda’s working on improving a Google Search Ad’s quality score so it potentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?

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Incorporating an image to make the ad more enticing. Making the headline bold to potentially improve the eCTR. Using colors in the message text to improve Quality Score. Adding seasonal messaging during the holiday season. Download Google Ads Search Certification Exam Answers (PDF)
Google Ads Search Certification Answers

When should you use Remarketing Lists for Search Ads?

Knowledge Glass

To identify loyal customers and expand the reach to those that resemble your customers To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments To reach people, based on advanced demographic criteria To reach people who have already engaged with your website in the past Download Google Ads […]
Google Ads Search Certification Answers

You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select 3 Correct Responses

Sara Taylor

Sets the appropriate bid for each and every auction Saves time and marketing resources Sets manual bids for specific times of the day Minimum and maximum bid values are determined by the daily budget Integrates a large variety of signals to evaluate user intent The correct answer is: Sets the appropriate bid for each and […]