Google Ads Search Certification Answers

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses

Sara TaylorComments Off on What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach? Select 2 Correct Responses
  • Expanded text ads can help achieve this goal.
  • Responsive search ads can help achieve this goal.
  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

The correct answer is:

  • Dynamic Search Ads can help achieve this goal.
  • Performance Max can help achieve this goal.

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Google Ads Search Certification Answers

Mary is tasked with designing an advertising campaign for her company, an online pet food store and app, and she’s exploring different campaign options. Which campaign types are available to her in Google Ads?

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Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.  How does the negative keyword help Jimmy’s advertising campaign?

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Jimmy’s ads will appear at a lower rate when users search for the television brand. Common misspellings and synonyms of his keywords will still allow his ads to be shown. His ads won’t be shown to users searching for the uncarried brand. Ads for Jimmy’s business will be shown to the widest possible audience. Download […]
Google Ads Search Certification Answers

In which way can marketers predict the impact of applying recommendations on their optimization score?

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Google AI is used to forecast how conversions will be increased as a result of recommendations. Trusted, third-party tools are leveraged to analyze and optimize campaigns. Every recommendation shows how it affects optimization score as a percentage. The settings of comparable campaigns are cross-referenced with higher optimization scores. The correct answer is: Every recommendation shows […]