What Should You Do With The Leads In Box 2?

What Does A Sales And Marketing Service-Level Agreement (SLA) Require Marketing To Do?

Provide sales with a certain number of qualified leads. Produce a certain amount of content. Attract a certain number of visitors. Nothing — the SLA outlines the service sales will provide to marketing. Download HubSpot Sales Enablement Certification Exam Answers (PDF)

Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative. Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual. Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted. Persona interviews need […]

If Your Service-Level Agreement Requires Your Marketing Team To Generate 40 Qualified Leads Each Month, How Should They Deliver Those Leads?

At a steady rate, about 10 leads each week. They should deliver as many leads as possible in the first half of the month so sales has the whole month to work with them. The should deliver as many leads as possible in the last half of the month to help sales hit their quota. […]